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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01824_Field_OMMC T52.txt
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1996-04-10
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651b
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14 lines
after generation, hundreds upon hundreds of
years just blasted to smithereens by the power of
film, which we find fairly innocuous. We have some
armor to withstand the power of these things, but
primitives who’ve never encountered it before have
no means of defence at all. They can’t defend
themselves. But they respond instantly and
instantaneously and intuitively to these media.The
message of film is detribalism.
The men had gotten in canoes and gone down river
looking for jobs, looking for women and the villages
were deserted. Now why? All that was on the film
was them. They filmed their ritual, they filmed them